We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Shopkeep: Leslie Hernandez, ARO, Austin

What started as an online shop two years ago has morphed its way into a full-fledged brick-and-mortar boutique in Austin. ARO, named for the Aro River in Venezuela—owner Leslie Hernandez is of V…

SS17 Accessories Preview: Donni Charm

Donni Charm is much more than a pretty palette of delicate scarves to accessorize with -- the name, and idea, came from the designer Alyssa Wasko's late father, Donald. In bringing together fond famil…

34N118W Named Gen Art's Womenswear Designer of the Year

It's no coincidence that 34N118W, pronounced “Thirty-Four North. One-Eighteen West”, has a geo-specific brand name that shares the same longitude and latitude as its west-coast locale, Los…

Growing Fashion Brands: A Conversation with Shira Carmi of Launch Collective

Ana Anjelic, SVP, Global Strategy Director at Havas LuxHub, speaks with Shira Carmi, founder of Launch Collective on growing brands. Here's what they talked about. --(c) Ask anyone who has been workin…

Jewelry Brand To Watch: TAKK

TAKK is a jewelry and fashion accessories brand. Founded by Agniszka Kuczyńska and Katarzyna Orłowska, it brings new ways of thinking about design into jewelry and incorporates an original a…

Launching: SHHHOWERCAP -- covering your tresses, chic-ly

SHHHOWERCAP is the stylish brand taking making one unmentionable something worth sharing. The reinvented beauty essential, the showercap, got a makeover that makes it beautiful enough to accessorize m…