Capsule

YO! MTV Raps x PUMA

October 31, 2007 BY CAPSULESNEWS

29.jpg?a=1101857747984PUMA recently launched a YO! MTV Raps sneaker and apparel line, which honors icons such as Big Daddy Kane, Doctor Dre and Ed Lover, MC Shan, and Doug E. Fresh.

The new product line was celebrated with nationwide launch parties and AM Radio was asked to customize cereal boxes which were on display during the Washington, DC celebration.