Jul 21 2013
Written by Jian DeLeon
My first Capsule Show was in the fall of 2011. I had never attended, so I couldn’t be more excited to see what all the fuss was about. Prior to this, my only experiences at trade events were the New York Toy Fair, and various comic conventions. Needless to say, both were decidedly more geeky. Those few days I met a lot of people I still work with today and got to know some of the folks behind brands I continue to adore. Like a comic convention, it was a bunch of like minds coming together around something they were truly passionate about.
It didn’t matter if it was men’s clothing or The Avengers, as long as you “got it.” In recent years, I’ve seen Capsule and its brands grow from four or so floors of neatly arranged booths to full-scale takeovers of warehouses replete with specialized installations like Above The Tree Line. The parallel between shows like Capsule and comic conventions like San Diego Comic Con is that they haven’t let their growth stifle the vibe. Capsule is still the place to go to find the next big thing, even though it’s become a “big thing” in its own right.
Like comic conventions, ardent menswear nerds come correct, “in costume,” whether it’s to look the part or, if most of them are to be believed, “they just woke up that way.” Industry heads come through and greet each other for a few, talking about what’s good this season. Two seasons ago I was walking the show and saw Ronnie Fieg chopping it up with the Frenchmen behind Brooklyn We Go Hard. I wasn’t surprised to learn weeks later that they were doing a collaboration. Despite its size, the environment is more accessible than daunting. Capsule hasn’t lost any of its street cred because it knows coolness is about community, not marketing. It’s a spot to meet people who share your interests and passion, and get the chance to work with them.