When we first heard the name, frankly, we thought to ourselves, "Gag me with a spoon!" We didn't realize it's supposed to be funny. But when we heard that one of streetwear's most innovative minds, Rick Klotz, founder of FreshJive was behind the collection, we thought, "that's so rad!" and decided to take a closer look. WOR is totally SoCal- inspired by old school surf looks. We love these pics taken by our friend, the photographer Danielle Levitt shown after the jump.