We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Capsule Paris Mens Preview: Renee Bedell

Getting into some of the world’s best stores is a dream of many a fashion student, but the road to getting noticed by top shops can often take years if not several seasons of brand building. New…

Capsule Paris Men's Preview: Maiden Noir and Black Pine Workshop

Maiden Noir is one of those brands that fly just under the radar, but for those who like to stay a few steps off of mainstream, the brand is a wardrobe staple. Traditional, well cut casual mens wear t…

David Hellqvist on James Lavelle, Nike and Mo’Wax

Journalist David Hellqvist spoke with Mo'Wax founder James Lavelle for HighSnobiety.com on the eve of the release of the newest Nike x Mo'Wax collection. There are certain brands that define a time an…

Capsule New York Men's Preview: Hestra

In 2013, Swedish brand Hestra produced roughly 2 million pairs of gloves. To put that in perspective, that amount would provide gloves for 20% of the total Swedish population (or a pair for nearly eve…

Capsule New York Men's Preview: Steven Alan x FairEnds

At Capsule, we love a good collaboration, especially when it's between two like-minded brands we admire. Which is why we're so pleased to have the Steven Alan x FairEnds optical collection with us at…

Shopping with Baby Jay Wingo: Aw14 coats

Former Capsule intern and avid menswear aficionado "Baby" Jay Wingo knows his way around a good shopping trip. So we've enlisted him to provide weekly hits of what's in store for men looking to improv…