Pitti Picks: Backpacks, Collabs, Ping Pong and Stylish Dudes Smoking

June 23, 2014 BY WE ARE THE MARKET

While it would be foolish to try and wrap up the sartorial playground that is Pitti Uomo in a few meager paragraphs we thought it would be good to get a scoop on some key trends from our man Gino Delma, who hit up the tradeshow/circus last week. Here's what came back.


Everywhere we looked we saw ping pong matches breaking out, seemingly out of nowhere. Whether this will top scootering (or smoking) as the default leisure activity of Pitti remains unseen but in the mean time we are giving a thumbs up to table tennis breaks in the fashionable person's workday.

As always, it was all about the collabs. We dug G-Star's Raw for the Oceans line, for which the brand teamed up with Pharrell Williams and his recycling concept Bionic Yarn to make an impressive collection of jackets, jeans and shirts out of old plastic bottles.

Barbour x White Mountaineering was a big hit as well, blending rugged utilitarian vibes with exaggerated all-over prints.


Another big trend we spotted at Pitti was backpacks, backpacks, backpacks. On the more upscale front, Z Zegna and Bothos turned out some very elegant leather pieces, while brands like Cape Heights offered more casual and rustic sensibilities.


Seen on some Superga shoes, 3D printing technology was landing in Pitti for the very first time. We were impressed.


Gathering few of the season’s trends (black and white colorways, backpacks and basketball references), the first Marcelo Burlon show brought something very fresh to this Pitti. Energetic and unexpected, his motorcross-inspired collection was a true stand out.

So yeah, we came, we partied, we touched thousands of shirts and ties and shoes and shorts and most importantly, we survived!