November 20, 2006 BY CAPSULESNEWS

Steven Alan opens his newest Annex shop- right in our 'hood.




We at Brand Pimps always pride ourselves on being the coolest hangout on the corner of 14th & 8th. Just south of Chelsea, not exactly MePa, and north of the West Village, the area is a sort of no man's land- a neighborhood that hasn't been branded with a cute acronym, and there is a dearth of good fashion offerings right in our hood. But that's changing.

Just last week, Steven Alan opened his latest outpost right on 8th avenue, just south of 14th street. We will miss the shoe repair shop that had to go to make way for the new store, but the tiny boutique brings a welcome breath of fresh fashion to our area. The vibe is consistent with the aesthetic of all Steven Alan shops-- quiet, understated cool. Unfinished wood flooring, industrial lighting and antique metal fixturing gives the shop a spare, rustic feel. And the store strictly houses Alan's small collection of private label woven shirts, sweaters, sportswear and outerwear for men and women.

steve alan label.jpg