The Must Reads of the Week (12/2/13 - 12/6/13)

December 06, 2013 BY WATM


Collaborations galore and an art fair in Miami sums up this week. Also, we laid to rest Paul Walker and Nelson Mandela this week. May both men rest in peace...

Here's this week's Must Reads.

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A - Peter Kaplan

1. Fairchild's Peter W. Kaplan: An Editor's Editor via WWD

WWD celebrates Fairchild's editorial director, Peter Kaplan, who died last week Friday after losing his battle against lymphoma. The touching article highlights Kaplan's beginnings, his career, and how he is responsible for the editorials we see today.

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2. Pharrell Williams "Gravitational Pull" via Complex

Was 2013 Yeezy season, Drizzy season, or Kendrick Lamar's takeover year? How about none of the above. Pharrell topped the charts this year holding down the top two spots with production credits on Robin Thicke's Blurred Lines and Daft Punk's Get Lucky. Pharrell showed he hasn't missed a step though he's arguably built a bigger reputation for his fashion endeavors. Complex shared their cover story with Pharrell from their latest issue which touches on music, fashion and what makes Pharrell tick.

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3. Five Reasons Men's Magazines Had a Very Good 2013 via AdAge

We know men are taking good care of themselves, but for any doubters, AdAge has statistical proof supporting this claim through the rise of advertisements in men's magazines. If you're looking to target a specific male segment with your ads, read about which magazines you should position your brand in and what risks you should be aware of.

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Shopping List

4. A List of Reasons Why Our Brains Love Lists via The New Yorker

The New Yorker explains why we gravitate more towards list articles over long form writing in this fast paced digital age.

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5. The Oral History of Billionaire Boys Club & Icecream via Complex

Seeing plans come to life from an idea is very inspiring, but hearing about all of the hard work that went into making that idea come to life is even more special. To commemorate Pharrell's Billionaire Boys Club and Icecream's 10th anniversary, Complex shared an oral history of the brand's birth, life and future.

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6. Fashion's Art Fair Love Affair via Business of Fashion

In the first part of a two-part op-ed, Hettie Judah explains the synergistic relationship between art and fashion as seen every year at the Art Basel in Miami.

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7. Inside An Artist Collaboration via Business of Fashion

In part two of Hettie Judah's op-ed article, we get a detailed explanation of what goes into a collaboration between a fashion house and an artist using examples from Louis Vuitton's many recent collaborations during Marc Jacobs' tenure.

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