Aug 16 2013
Capsule is home to not only a myriad of amazing brands, but also a swarm of showrooms who host those brands. Without these bad-boys the industry just wouldn’t be the same. Here’s to the start of a showroom series! Every day until Capsule Vegas, we will post an inside look at the showrooms who bring the noise. Who’s up? Aging Young Rebels– AYR showroom brings International brands from Canada, Scandinavia and France to the American market.
We Are The Market: When founded? Bram Robinson: January 2012
Who is the owner? Bram Robinson
What is the focus of the showroom? International brands from Canada, Scandinavia, and France
What brands do you carry? How do you select the brands you work with? The Hudson Bay Company of Canada, Mads Norgaard, Smith-Wykes, By Ti Mo, Juma, Wonderland Sun, Sabre Sunglasses, The Leather Atelier, Munsoo Kwon, Upstate Stock, and Hidden in Plain Sight. The showroom is highly curated and reflects the international nature of having a showroom in New York City.
What stores do you sell to? Stores across the U.S., Canada, and Japan.
What services do you provide besides wholesale? Pr & Marketing
What sets your showroom apart ? The International aspects of our brand lineup and th
Tell us about the showroom décor if relevant? Minimal
What are some of the challenges faced in running a small business and how did you overcome? I was quite shocked that in my first year most of my problems arose from working with designers, rather than my actual retail customers. It’s a tricky business balancing personalities and keeping everything together through the season. It’s unfortunate that so much can go wrong from the point of a store placing an order, to the time those goods are delivered, and the brand pays the showroom.
Advice for someone wanting to start a showroom? Don’t do it…get in to Real Estate
How do you build your brand’s businesses? We are pretty grassroots and rely on our relationships with the best stores worldwide. We focus on a lot of international majors, which may take more time to create a business with, but is worth it in the long run.
Owner— describe your personal style? Whatever is in the showroom
Tell us about the neighborhood your showroom is in? Where do you like to go for lunch? Midtown Manhattan. The food is pretty much the only plus side to being in Midtown, great places like Curry Go-Go, Bon Shon, Shake Shack, Dig Inn, etc.