Capsule

THE FUTURE OF TECH: GLOBAL YOUTH

June 27, 2007 BY CAPSULESNEWS

view1.jpgWe found a great article about marketing to today's totally plugged in youth on BusinessWeek.com. It's called Children of the Web: How the second generation internet is spawning a global youth culture- and what business can do to cash in. The article discusses how brands like Axe are using the internet to create global marketing campaigns, and uses T-Shirt company Threadless as an example of a company that's developed a novel approach to doing business by building online communities. Anyway, check it out, it's a great read!