We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Shopkeep Minneapolis: Thao Nguyen of Parc

After a stint in corporate retail right out of college, Thao Nguyen quickly realized she was in the right industry, but not quite the right place. With her newly learned business savvy and passion for…

Undercover Launches Furniture

Japanese imprint Undercover has announced the launch of a new furniture line. Designer Jun Takahashi is teaming up with Kazuya Sasaki of Small Clone for his latest project. Sasaki has previously done…

Paris Mens's SS17 Preview: Polonio Swim

The hamlet of Cabo Polonio is a place of sanctity and stillness that leaves inhabitants, and visitors alike, with no choice but to connect with it's natural splendor, and in turn, themselves. In each…

Paris Preview: Matiere SS17

For Spring/Summer 2017, Matiere explores the single thread that started it all, embarking on a voyage from the brand’s base in Costa Mesa along the California coast to the city of San Francisco&…

Debuting at Capsule Paris -- Auxiliary Footwear

With its debut collection, Auxiliary looks inwards. As opposed to starting from a wider cultural context, as is commonly the case in fashion design, Auxiliary starts from the minute and works outwards…

Now Playing... Hoops Factory, Paris

Hoops Factory sprang up from the ground in Paris in early 2016 and Parisian basketball hasn't been the same since. This unique project provides high-end and affordable basketball facilities for baller…