Capsule

Surf The Webster

August 04, 2010 BY CAPSULESNEWS

The Webster, a South Beach luxury boutique, has transformed the ground floor of the 20,000-square-foot space into a surfing-inspired pop-up store called Surf the Webster. Conceived in collaboration with Timothee Verrecchia (the editor of LOfficiel Homme and the multi-hyphenate behind such disparate ventures as the new Café Gitane at the Jane Hotel and D.J.ing with his brother as Tim & Vass), its intended to educate shoppers about Floridas surf culture. Along with the surfboards, books and accessories will be educational talks and panels intended to create a community for surfers. The swell store, which is open until Aug. 31, also offers a variety of exclusive products, including Basta Swimsuits, original prints from the pro surfer turned photographer Danny Fuller and surfboards by both Baron Wells and SoHos own surf shop, Saturdays. A bonus of visiting the Collins Avenue store is that 10 percent of the proceeds will benefit the Surfrider Foundation, which promotes protection and enjoyment of the worlds beaches. Get amped, dude. Surf the Webster is located on the ground floor of the Webster, 1220 Collins Avenue, Miami Beach, Fla. For more information, visit thewebstermiami.com(T)