Ash Kumar, designer of Native Youth, founded a brand that proudly represents its (and his) Manchester roots, with an openness to global influences that hits close to home for those outside of the UK. Starting with a menswear collection in 2012, last year the label also began creating wares for women that stay true to a core appreciation of clean lines and focus on fabrications.
For SS17, ladies shopping Native Youth can watch the style story unfold in three chapters - Reflection, Concept and Impact, executed in shades of indigo and earth neutrals. Just as the feminine and androgynous appeal of pieces are cleverly balanced, so too are soft tencels with structured denim. From 30 pieces, a lifestyle brand has emerged, creating a design narrative that's only just beginning to take shape.