Capsule

We Are The Market

Spirits From the Snow...

January 15, 2014 BY 18 WAITS

Fall/Winter 2014 draws it’s inspiration from two very different cultures whose people live under similar natural conditions and have thus adapted their way of life accordingly.

The frozen vistas of the Canadian North have been home to Inuit people for centuries.Conditions often harsh and geography remote, they’ve lived off the land, taking nothing more than necessary, in order to survive.Their holistic approach has lead to many traditions and techniques that are still alive and well today.

We particularly admire the traditions these Canadians have imparted.They are one with nature, raw and colourful – an essential mix to the Canadian fabric.

We’re similarly inspired by Icelandic folklore and the country’s history. We took a trip to Iceland many years ago to learn about this culture and explore the haunting geography these people inhabit. Love at first sight and a forever sensibility of this land and this culture and these people engrained in our minds.

The palette for our FW14 collection – predominantly black, grey, white and navy is inspired by the extremities of the seasons both cultures endure: obscure winter months and shadowy skies, and brilliant summer days and sparkling waterways.Their reliance on and relationship to nature is our design muse.

Always made with beautiful Japanese & Canadian fabrics.

Always Quality Crafted in Canada.

Wear Well, Enjoy, Love, Destroy.

18 Waits

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