Capsule

Smartphone Helping Magazines Become Interactive

January 12, 2010 BY CAPSULESNEWS

esquirenyt-1 Weve seen how the blogosphere has really changed how men shop for clothes, and have made a huge impact on print magazines. Now print mags are experimenting with new interactive technologies that make it easy for readers to shop right off their pages. NYT reports:

Print may be a flat medium, but that has not stopped magazine publishers from trying to add dimension to their pages. For at least a decade, they have been experimenting with bar codes and icons that could take readers to Web sites, trying to add a bit of Internetlike interactivity to their pages. Black-and-white codes on a page from the March issue of Esquire can link Web-enabled phones to styling advice for items in the magazine. But the average consumer did not own a bar-code reader until now. With the sudden ubiquity of smartphones, which have apps that can read bar codes, and cameraphones, which can easily snap pictures of icons, magazines like Esquire and InStyle are adding interactive graphics to their articles, while Entertainment Weekly and Star are including them in ads. Read the full article here.