Launching: SHHHOWERCAP -- covering your tresses, chic-ly

August 18, 2016 BY WATM STAFF


SHHHOWERCAP is the stylish brand taking making one unmentionable something worth sharing. The reinvented beauty essential, the showercap, got a makeover that makes it beautiful enough to accessorize more than your towel.

The silhouette is inspired by turbans, and offer prints and hues that are as on-trend as any accessory out there. They are also launching brand new luxury retail packaging at Capsule, which fans can look out for on some major graphic design blogs. Innovating in the beauty business is no small feat, and neither are SHHHOWERCAP's stories in Fast Company, ELLE, Marie Claire, InStyle and VOGUE (three times!).

In our socially connected world, there is no higher compliment than a tastemaker selfie showing love -- Joan Smalls and Kaley Cuoco are real-life fans -- along with the ladies sharing snaps by the pool, gym, and anywhere else that they need their chic cap.

Founder, Jacquelyn De Jesu, was an advertising art director living in Brooklyn, New York. She has had years of experience working on some of the world’s leading beauty brands and has created globally recognized campaigns for household names such as Olay, Clinique, and VICE, YouTube, and Suave. In knowing the beauty business as a content creator, it was a natural progression to create a new product for the audience she already knew so well.


SHHHOWERCAP’s patent approved design has a beautiful, turban inspired, modern silhouette. It is made from a premium nanotechnology (hydrophobic) fabric. This fabric is antibacterial, waterproof and water repellant, noise reducing, humidity defying, and machine washable in a cold cycle. SHHHOWERCAP’s launch line has four different fashion forward patterns and one solid which was chosen by fans and followers on Instagram and Facebook. The textiles are developed by Teva Livne, who works with some of the world's top fashion labels. Thom Browne, Tucker by Gaby Basora, and Opening Ceremony just to name a few.

Functionally, SHHHOWERCAP has applied the technological advancements in activewear and lingerie construction to create a seamless, waterproof, and comfortable cap. One of SHHHOWERCAP’s most notable features is the rubber grip on the inside band. This provides a secure fit without flattening an amazing blow out.

However, De Jesu's mission is much bigger than that. She set out to create a product that women could feel amazing in and a brand that women could feel great about supporting. SHHHOWERCAP believes that you should never feel less than 100% -- that your beauty products should make you feel beautiful, and that you should never keep anything around (a boyfriend, best friend, or product) that makes you feel like anything less than your best self.