Capsule

SHEPARD X SAKS

January 08, 2009 BY CAPSULESNEWS

08row.2-190.jpgShepard Fairey has finally been discovered by the masses thanks to his work for Barack Obama.  His most recent large scale project is to design a new image campaign for Saks Fifth Ave. We love the results. Eric Wilson reports: The store hired Shepard Fairey, the artist who created the stylized Hope poster of Barack Obama that became one of the most highly visible, though unofficial, images of the presidential campaign, to design its catalog covers and shopping bags. They bear a rather unsubtle allusion to advertisements made in the 1920s for state-run department stores in the Soviet Union….The Saks slogan, “Want It!” is printed in lettering similar to the graphic designs of Rodchenko, the Russian graphic designer who was one of the founders of Constructivism. The images, largely realized by Cleon Peterson of Studio Number One, Mr. Fairey’s design company in Los Angeles, depict the season’s trends in black-and-white images with geometric slashes of red, some of them shown on models posing as if they are champions of workers’ rights. An ad for a slouchy bag, for example, tells shoppers to “Arm Yourself,” while a style of relaxed, cropped shorts are described as “Brave Pants.”  Read the full story here.