After graduating from the University of Westminster in London in 2000, Swedish designer Ida Sjöstedt founded her eponymous line in Stockholm and has since become one of Sweden's most popular designers. Her private clientele and regular shoppers adore her tasteful designs that bring couture to ready-to-wear.
Sjöstedt captures elegance in every collection, and for SS14 she continues her trend but with an ultra-feminine spin. The collection unveiled earlier today and consisted of several pieces that reference 1960s and 1970s designs especially a shirt-dress with sheer sleeves, a multicolor fur coat, and pieces with fur details. The floral patterns were a nice touch, some were dark with a burgundy and gold color palette referencing her AW13 collection that was slightly gothic, while other floral patterns were in a natural color palette on sheer dresses and shirts. A few notable looks include the purple outfits that hit the runway early on in the show especially the purple shirt and pant combo with a rainbow pant leg. Brady Bunch anyone? No shade, almost 40 years later we finally found a Brady Bunch-esque look that we can appreciate. Thanks Ida!
Click a photo to start the slideshow, and click page two to see the remaining looks.