Aug 30 2013
Seattle has built a reputation for having a legendary music scene. Emerald City is known for spawning the grunge music of the late 80s and early 90s that ruled the rock music airwaves on radio and TV that served as the soundtrack to teens’ lives across the country. You can’t take away what Seattle has done for music, and the same can be said for fashion.
In November 2003, Jill Wenger opened the doors to her first Totokaelo store that was the go-to shop for women’s apparel and accessories. 10 years later, the company opened another retail location, stores for art, furniture, and textiles, and a mens store. Today, Totokaelo houses popular brands like A.P.C., Acne, Yohji Yamamoto, Rick Owens, Jil Sander, Maison Martin Margiela, and more. Seattle’s music scene is more than established, and Wenger looks to take the city’s fashion scene to that level.
We caught up with Jill to talk about what she’s looking forward to in fashion and her future plans with Totokaelo.
We Are The Market: What do you expect to be a major trend or must- have item/classification for SS14?
Jill Wenger: Trend is a five letter word at Totokaelo. I believe in buying different versions of things you already have. Things that are proven to work for you. That being the case, I’m always into sneakers, Yohji pants and Dries Van Noten button-ups.
Which collections are you most looking forward to seeing and why?
Dries Van Noten. Fall 2013 Totokaelo is beginning with women’s clothing, shoes and accessories. Men’s is coming SS14! Prints are difficult to do without looking busy or junior. Dries has it down. I don’t wear many prints. When I do, it’s either Dries or Anntian.
I love Undercover menswear. I always love Yohji. Anntian looks especially incredible for Fall as well. Beautiful hand painted pieces.
How do you see men’s style evolving for next summer?
At market I saw pajama tops and bottoms for men everywhere. Apparently designers feel like men are going to wear what they sleep in, to work. Which would actually be pretty amazing. I’m into more of the same. A constant evolution of wardrobe staples. Great pants and shorts mixed with smart and sophisticated prints. Sneakers and good bags.
Do you sell anything in your store besides fashion? What’s hot now?
Yes! We have Totokaelo Art—Object which is a sister business to Totokaelo and features furniture, lighting, textiles, tableware, ceramics and publications.
What’s in store for your company? Do you have any news, or major plans you’d like to share with us?
We’re in the process of bringing on some new creative talent so stay tuned for more editorial content and better pictures!
The Totokaelo Capitol Hill location in Seattle is open Monday through Thursday from 11am – 6pm, Fridays and Saturdays from 11am – 7pm, and Sundays from 11am – 5pm.