Aug 2 2013
In 2003, Reed Space opened its doors for the first time in the Lower East Side section of New York City. Reed Space is the definition of a lifestyle boutique, setting the tone for how to properly operate, curate, and design a store. To this day, stores look to Reed Space for inspiration and ideas for making their business identity known and differentiated from competitors, and yet, they can’t seem to recreate the magic that is created in the walls of Reed Space. Today, Reed Space has two retail locations that can transform into art galleries, and a publication proving once again that they’re always a step ahead of the curve and know exactly what the customers want.
We stopped over at the store to hangout with Do Kim to talk business and SS14.
We Are The Market: What do you expect to be a major trend or must- have item/classification for SS14?
Do Kim: Baseball jerseys in different fabrics, prints and cuts. Batter up.
Which collections are you most looking forward to seeing and why?
I always look forward to seeing collections from 10 Deep, Staple Design (of course) and Maharishi. They all do a great job of being bold and pushing the envelope. They lead by example.
How do you see men’s style evolving for next summer?
I think after this crazy heat wave we had in NYC we’ll see some more athletic/performance based fabrics blend more into our everyday lives.
Do you sell anything in your store besides fashion? What’s hot now?
Of course! We’re one of the first “lifestyle boutiques” to offer more than just clothing. I’m proud of our selection of books, magazines, and photo zines in the shop. I’m loving the re-emergence of great print magazines we’ve seen lately. Some notables include Victory Magazine, Sneeze Magazine, and Mass Appeal Magazine.
What’s in store for the company? Do you have any news, or major plans you’d like to share with us?
There’s always great art shows, product launches, and collaborations happening at Reed. Just follow us for all the latest news @reedspace and check out our site, thereedspace.com
Reed Space NYC is on 151 Orchard St in the Lower East Side, open Monday through Friday from 1 – 7pm, and from 12 – 7pm on weekends.