Sep 13 2013
The northwestern United States is often a forgotten region for American fashion. Many forget that the grunge movement was born out of the Northwest US (specifically Seattle) and now they’re getting a garment district (also in Seattle). Long before Portlandia, the city of Portland has been a melting pot of creatives from different artistic backgrounds who have been attracted to the city by one of the spearheads of the Northwest region’s fashion reemergence – Table of Contents. TOC is the go to store for all of your fashion needs offering the best that the industry has to offer from a mix of fashion’s top and independent designers. Aside from the retailer, TOC Studio produces interiors, furniture, events and more for their clients.
We talked to the mind behind the store, Shu Hung, about SS14, the summertime and her company.
What do you expect to be a major trend or must- have item/classification for SS14?
Allover prints are still around as is the influence of sport style on fashion (sneakers, etc)
Which collections are you most looking forward to seeing and why?
We’re excited to see Y’s by Yohji Yamamoto, HOPE, Building Block and Reality Studio.
How do you see women’s style evolving for next summer?
I think we’ll probably be seeing a return to slightly more body-conscious silhouettes since things have been very loose and oversized.
Do you sell anything in your store besides fashion? What’s hot now?
We also sell books and magazines. Vintage books on Italian and Japanese design are popular as are back issues of The Face Magazine.
What’s in store for your store? Do you have any news, or major plans you’d like to share with us?
We’re excited about working on projects through our in-house design studio (TOC Studio) where we design objects and furniture. We’re planning a big event that coincides with our one-year anniversary around the theme of “Play” and you’ll get to see some more of our own designs!
Table of Contents is located on NW 4th Ave in Portland and is open Wednesday through Saturday from 12-7pm and Sundays from 12-5pm.