Sep 27 2013
Months ago we had a look inside Journal Standard’s Limited Store in the Harajuku section of Japan. This month, the store had its grand opening for fans from all over the world that flock to their two free standing stores. Journal Standard sells its own products as well as a carefully curated selection of products from brands across the globe that fit their aesthetic.
In order to get a feel for the new retail location we interviewed Rui Takahashi of Journal Standard, about the store and what’s next for the company.
What is the concept of the store?
We call this store an ‘Evolved Selected Store’ in that we sell today’s universal products for all ages. All styles are current and are a reflection of the current market. We mix these three elements and our concept to create ‘Future Standards’.
What brands are offered at the store?
We have JOURNAL STANDARD mens and women’s, JOURNAL STANDARD TRISECT, J.S Homestead., JOURNAL STANDARD L’essage for women, and brands from the east coast of the United States particularly.
Also, we’ve been running a Pop Up Shop with Hickoree’s, The Hill-side, BARACUTA, BEYOND VINTAGE and R13 for women, but we are in the starting phase. We are planning future Pop Up Shops with several different brands in each season with brands in mind like BWGH, Industry of All Nations, AP CARHARTT and more!
Why did you want to open in the Harajuku area of Japan?
This JOURNAL STANDARD Omotesando store is actually the 3rd store in the JOURNAL STANDARD group. We’ve felt that we can be very competitive and since the Harajuku area is one of most competitive areas in Tokyo we’ve desired to open our flagship store in the district.
Do you sell anything besides fashion and apparel?
We desire to sell only apparel at this time. However we have enriched ingredient merchandises for fashion; such as sunglasses, glasses, watches…
Any plans for another location?
The Journal Standard Omotesando store is located on 6-7-1 Jingumae Shibuya-ku in Tokyo.