Since 2002 Incu stores have been championing some of the world's most innovative designers and introducing them to the Australian market. Stocking both international and local brands, the name Incu is a reference to the company's philosophy of incubating young talent, unique collaborations and projects. We caught up with owner Vincent Wu, to ask him his predictions for next season.
What brands are you most excited about seeing for Fall/Winter 2012-13? and why?
Levi's Made & Crafted - It will be interesting to see how they develop and how it will continue to separate itself from the main components.
Uniforms of the Dedicated - the fact that they are trying to move their collection to 100% recycle fabrics will be a true challenge and make their collection unique.
Our Legacy - these guys will get stronger and stronger
Vanishing Elephant - such a staple collection for us in Australia and their shoes are getting really strong.
Which trends or key items do you predict well be seeing a lot of for Fall/Winter 2012-13?
- More functional details and the use of technical fabrics.
- Clothes that really adapt to a person's lifestyle
Are there any trends youre secretly hoping will go away by next season?
- Heritage brands that aren't
Are there any new labels you think the public should be on the watch for?
Sidian, Ersatz & Vanes - the concept and quality is amazing
Vanishing Elephant - understands what retailers need right now
What are the three best-selling items in your store right now?
- Patterned Shirts
- Bright colour Chinos
With Spring/Summer right around the corner, what are 3 pieces you think every guy needs to have in his wardrobe?
Well we're actually going into Winter so for us it would be a functional anorak that can handle our winter/rain, 13oz high quality denim jean and a muted flannel shirt.
Tell us about your travel plans what cities will you be visiting on buying trips? What are your favorite restaurants/ bars / places to visit in those cities?
We go to London, Paris and New York. We are so busy over there that we usually just go with the flow and see where the locals take us.