Unlike its sister stores in the Hamptons, the new Blue & Cream boutique on Bowery has no charming awning or rustic white and brick exterior. Instead the Lower East Side locale boasts an exceedingly industrial glass and steel façade, with a sleek and modern interior – clearly an attempt to break away from its beachy Hampton casual-chic beginnings and introduce a more polished, refined style in Manhattan.
Posted by Laura Kenkel
photo from theshophound.com
Well, it seems to have worked. From opening night, the upscale shop, located in an area that has only recently become a neighborhood for the young, hip, and rich, has attracted such celebs and socialites as Lydia Hearst, Ali Hilfiger, and Lindsay Lohan – visitors who can afford the designs by Zac Posen, Doo Ri, and Herve Leger, among many others, which average $200-$400. Men are a bit out of luck, however, with only a single wall devoted to Stussy and Maharishi picks.
Besides serving as an ideal place for celebrity spotting while pining for beautiful, out-of-budget clothing, the Bowery location also plans to host monthly rotating art exhibits and unique fine jewelry lines. Look forward to the Futura 2000 fine art exhibition on display beginning this Wednesday through March 20th.