January 11, 2007 BY CAPSULESNEWS

alpha.jpgLocated on Melrose Avenue near the Pacific Design Center, this den of delight offers men a wide range of clothes, jewelry, baby items, stationery, books, gifts, grooming and table top items. What else can one ask for? Oh right, gadgets galore.









No matter how open minded, well groomed and well rounded the new millennium man has become, he still wants one-stop shopping. No meandering men will be found on Sunset or 5th Avenue!And especially in LA, with all the traffic, who wants to deal with bumper cars to hit five shops?

Answered prayers come in the form of a store called Alpha.

The brain child of two of L.A.'s biggest movers and shakers, Darren Gold and Christos Garkinos, the space has attracted world wide acclaim for its well edited stock.

In order to achieve their vision of a space that is both masculine and inviting, they have brought on recent KWID (Kelly Werstler Interior Design) graduate Sargent Pillsbury, who made his solo debut on the project. The design of the store includes vintage furniture, wood wallpapering, a faux fireplace, and a lounge area to achieve this rugged stylishness.

Alpha showcases many diverse and difficult-to-find brands such as Lambertson Truex, John Richmond, A.P.C., Paul Smith, John Bartlett, Tateossian, Adidas Y-3, Aussiebum, Nike White Label, and local designers Band of Outsiders, Cristi Conaway, and Gregory Parkinson, whose men’s offerings will be carried exclusively at Alpha.

Baxter Grooming products, wooden block clocks, floating champagne flutes and even a book called 'Penis Pokey', keep shoppers on their toes and educated in what is right in the world market.

Think of Alpha as the Colette of the West, sans snobbery!

ALPHA; 8625 Melrose AVenue, Los Angeles, CA; 310-855-0775