Capsule

REQUIRED READING: MICROTRENDS

September 17, 2007 BY CAPSULESNEWS

41x5reR7YzL._BO2204203200_PIsitbdp500arrWhile Malcolm Gladwell's "Tipping Point" explores how a trend emerges from obscurity to the mainstream, a new book says even small trends can have big effects.

College-educated nannies, home-schooled children, spouses who are together only at weekends and home-buyers with bad credit all have the potential to change society, according to "Microtrends: The Small Forces Behind Tomorrow's Big Changes" (Twelve, $29.99).