We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Parabellum Take a Swing at Canvas for #Heineken100

When you're California-based brand Parabellum and you've built a business on crafting meticulous accessories from buffalo leather, you may understandably hesitate when asked to create a simple canvas…

Q&A: Steven Vogel Talks About His New Book, Contemporary Menswear

In a time when in-depth fashion reporting is increasingly ceding ground to fleeting coverage on Instagram feeds, a hard copy print book examining menswear is something of a rarity. Enter Contemporary…

We're Back: Capsule Market Square Returns

Mark your calendars and start saving your money: Capsule Market Square is coming back. After a successful first edition last December, CMS is moving on up to Center 548 on West 22nd Street (which long…

Sibling Rivalry: Deidre and Dennine Dyer

Brooklyn-bred sisters Deidre and Dennine Dyer are familiar faces in New York fashion, as Style Editor at The Fader and a wardrobe stylist, respectively. But don't let their similarities fool you - as…

In Which Fashionista Lets You Know Just How Underpaid You Are

Hey Fashion Industry - do you feel like you're being compensated appropriately for the work you're putting in? If the answer is yes, then please stop reading here for the sake of your own mental and e…

A Sneakerhead's Dream: Vintage Adidas Treasure Trove in Buenos Aires

When the team at adidas heard about a shop in Buenos Aires stocked to the ceiling with vintage adidas product, they wasted no time in assembling a team to head to Argentina to see it for themselves. W…