Jul 18 2013
Paul Stuart, the storied menswear retailer and longtime bastion of timeless style, has just appointed Ralph Auriemma as design director over all product development for the store. Auriemma designed for Phineas Cole, one of the company’s labels that offered the same signature quality and superior construction as the Paul Stuart line, but targeted a younger clientele. The appointment of Auriemma as design director marks a significant shift in the sartorial perspective of the respected company, but also affirms the path of menswear as a whole. The move speaks volumes about menswear and the burgeoning demand for clothing that is slightly more exuberant and exciting (although the opposite happened at Perry Ellis).
Since Auriemma joined the team at Phineas Cole, the line has amassed a cult following among menswear enthusiasts who appreciate the cutaway collars and slim double breasted suits consistently found among the Phineas collections. Paul Stuart aims to replicate Phineas Cole brand’s success with Auriemma’s savvy recognition of consumer’s demands. With Auriemma at the helm, Paul Stuart hopes to increasingly attract not only the dapper dads of the city, but their swaggering, well-dressed sons as well.