Paris SS17 Preview: Hunting World

June 08, 2016 BY WATM STAFF


From one man’s love of adventure and passion for wildlife conservation came the inspiration for HUNTING WORLD. That man is Robert M. Lee: builder, developer, adventurer, explorer, sport hunter, author, designer, conservationist, merchandising and marketing genius. It all began in 1955, when a young Bob Lee made his first trip to Africa. Struck by the awesome beauty and magnificent wildlife that he found there, he decided to return one day to open his own safari organization. And so he did in 1959.


Most of Mr. Lee’s clients arrived with luggage and camera bags which were woefully ill-suited for the bush, so he began to design functional gear to lend them and had it manufactured by a sail maker in Luanda, Angola. But he didn’t stop there. He also re-designed the entire safari outfit from tents to camp furniture to provide more comfort and easy transport. Inevitably, his clients wanted to buy the equipment at the end of their expedition.

When he returned to New York, in 1965, Lee established Hunting World Inc., where he turned his considerable talents to designing luggage, leather goods, apparel, watches, and other outdoor sporting specialties for an international clientele who appreciated their classic design, functionality and outstanding quality.


Now under the direction of Mr Yoda, of American rag, for SS17 don’t miss the traditional Battue Origin Collection—a carryall and Duffle, which have been key items for the brand for many years.