We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

SS17 Preview: Paul & Joe Sister

Designer Sophie Mechaly, knows a things or two about family values, as she began her career working with "Le Garage", her family's line of must-have t-shirts founded in the 1980s. It's no wonder that…

4 men’s looks to know for SS17

Reduced schedules, future ambiguity and a Brexit disturbance; this season was certainly not business as usual for the men’s European shows. But as uncertainty becomes the new norm, what did it a…

Puma x...??

Puma has unveiled a series of exciting new collaborations this week. The German brand has once again teamed up with creative duo Dee and Ricky to release another New York City-inspired collection. Aft…

Capsule NYM Rewind

A quick look back at Capsule New York Men's SS17 show. Special Thanks to Budweiser, Up&Down, Heron Preston, Theophilus London, Brian Procell, American Crew, Wynd, and all the menswear folks who ca…

Shopkeep Austin: Alexia Brown, Byron & Blue

A move west inspired the opening of this wonder-filled shop. After working for a small app company in Chicago, Alexia Brown made her way to Texas and realized her dream of owning a boutique. She opene…

GHSTS SS17 Preview

GHSTS is a collection of men’s and women’s sportswear offering a new uniform for men and women. Key pieces like the Uniform Trouser cut in dense Japanese cotton poplin, offer minimalist, u…