We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Interview with Sophie Mechaly, President, Paul & Joe Sister

Paul & Joe Sister is the epitome of young, chic French fashion: fun, vibrant, and lively, while still maintaining the distinct authenticity and timelessness characteristic of the original Paul &am…

Interview with Mattson Showroom

Mattson Showroom was born of the desire to make the world just a bit smaller, by bringing popular Korean lines to interested fashion-forward American buyers. The showroom was founded in 2012 and now c…

Menswear Brand To Watch: Battenwear

While designing the Battenwear AW16 collection, designer Shinya Hasegawa spent the lead up to this season treating New York City like a steel and concrete wilderness, primed for expedition. The loomin…

Capsule Las Vegas Preview: Pared Eyewear

Designed and based in Australia, Pared Eyewear offers refined, shaven back and sculpted products with a strong attention to the small details. The brand has built a fanbase of sun worshippers through…

Brand to Watch: Tense Watches

Founder of Tense watches Ken P. Lau started his profession as a clock designer in 1957. He was a pioneer in experimenting with natural materials such as wood and stone for designer clocks. In 1968 Ken…

An Interview with Wol Hide Designer Leah D'Ambrosio

Launched by designer Leah D'Ambrosio in 2014, Wol Hide is a minimal, clean knitwear line with a focus on relaxed silhouettes and soft knits that offer a cozy yet chic alternative to cold weather cloth…