We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Brand to Watch: Primrose and Wilde

Fashion designer, travel writer, solopreneur, Clare Tattersall relaunches Primrose & Wilde to focus on creating beautiful outerwear for women that keeps you dry and makes a big splash. As a lover…

Brand To Watch: Third Form

This SS17, we see the Third Form woman continue to carve the way through her urban environment. Void of trend and fad, Third Form is a curated balance between minimalist sophistication, urban edge and…

Accessories Brand to Watch: Tina Lilienthal

To call Tina Lillienthal's jewelry line, TINALILIENTHAL "cool" would be an understatement. A few of the lovelies wearing her designs include Alexa Chung, Pixie Geldof and Kelly Osbourne, and her piece…

Brand to Watch: Aila Blue

Aila Blue has always been a brand that combines playful details with classic cuts. For 2017 Aila Blue is staying true to this spirit and introducing beautiful basics with a touch of mischief in the Sp…

SS17 Preview: Planet Blue

The Planet Blue Pre-Spring collection embodies the subtle, relaxed Boho feel of the line, inspired by tropical beaches, sunsets and the ever-changing ocean. Including key best selling bodies, like the…

SHOPKEEP: Kara Green, Field Trip

Husband-and-wife team, Kara and Steve Green, are the masterminds behind Portland lifestyle shop Field Trip. Kara spent over a decade in New York working as an apparel designer for brands like Gap and…