Tailored swimwear brand, Orlebar Brown has a new investor. Private equity firm, Piper invested 8 million pounds ($12.2 million) to help the brand expand its presence in the US and Europe. Piper's investment will help the British brand's worldwide online marketing, as well as their sales in the US and Europe which accounts for 30 percent of the company's sales. Co-founder, Adam Brown commented on the investment saying, We are very excited about the partnership we have with Piper. I am delighted to be working with partners who share the same values and ambitions as ourselves, and the teams extensive experience and knowledge of growing consumer brands will help us accelerate our growth and simultaneously protect our DNA."
Since the brand's inception in 2007, Orlebar Brown has become the primary option for men seeking flattering, functional, and minimally designed swim wear.
Peter Kemp-Welch, of Piper, said, We have followed the success of Orlebar Brown from a very early stage, and can see that the brand has developed a strong handwriting which appeals to a wide range of men across the world. We can see myriad growth opportunities for Orlebar Brown, especially the potential to expand its clothing range to satisfy demand for a broader product offering, as well as the chance to grow the US business which already represents nearly 30% of sales.
The demand for a pair of Orlebar Brown's 'Bulldog' swim shorts and apparel is very high, serving as proof that this investment is right on time. Spring/Summer '14 is completed, so let's see how this investment will affect AW '14 and the future for Orlebar Brown.
Via [Fashion United]