Oct 8 2013
The Hederus’ SS14 collection is based off of the most simple idea–a single stripe–and portrayed in a killer way. The idea manifests itself into a colorless collection of need-now sweats, short sleeves, basket shorts and tracksuit pants. Along with an oilvexed canvas coat, a salt and pepper coat, a light blazer, and to top it all off, Hederus presents a wholly lust-worthy no frills backpack. Julia Hederus explains that the lookbook was inspired by a bevy of black and white photos by photographers based in Bamako Mali, who focus on the simple patterns, backdrops and people of the rural villages in Bamako. “The people look so pure in the photographs. Very inspiring and I really think that we see a lot more with just a few details, a few colors. It’s really mostly a play with black and white…”.
But what of the backpack? It’s a piece that Hederus has had in development for a while, which stems from Japanese design and origami. “I wanted a backpack that feels formal but relaxed at the same time. You should like to wear it when you go to work but not loose the feeling of that you carry something important. That often happens with backpacks because you just squish everything into it. I don’t like that and wanted to create a rucksack that feels organized and proper.”
We think you mastered it, Julia.