Capsule Preview: Downtown NYC Label Nomia

September 13, 2016 BY WATM STAFF


NOMIA is a NYC-based womenswear line designed by Yara Flinn since 2009. A sophisticated yet minimalist collection influenced by art, architecture, utilitarian workwear and the juxtaposition of masculine and feminine, NOMIA exemplifies the complexity of the modern woman. With a name influenced by Greek mythology, the NOMIA blurs lines and labels, in favor of beautiful creations with fluid interpretations.

This season is influenced by rock climbing gear and suspension. Respected retailers, like Barney's and Totokaelo carry the line, no doubt for its thoughtful details and beautifully unexpected execution. Nomia perfect balances boxy bodies with pretty pastels, and has been solidified as cool girl brand, with something for everyone. Flinn's label recently graduated from the prestigious CFDA Fashion Incubator, and the designer is now expanding her business ivy experimenting with forward thinking, unconventional tactics, focusing on PR, taking sales in house, and pulling back from doing costly fashion shows.

See Nomia SS17 at Capsule New York Women's this weekend.