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New Reasons To Get Hyped on Denim Everything for Spring

March 05, 2014 BY MAIA SCHOENFELDER

Every season Gap surprises us by a) still being around and b) killing their seasonal campaigns with looks we crave. This season is no different, with an all-star cast of models, from Swedish documentary-style photographer Lina Scheynius to Brooklyn recording artist Theophilus London, the group flaunts the best of the upcoming seasons selections in shades of washed out, indigo dyed and sun-bleached denim. RJ Mitte from Breaking Bad sports a light wash denim jacket that is competing with the (finally) emerging sun for our attention. If you're going to go #normcore for Spring, you might as well do it with denim.

[images via facebook]

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