New Era Debuts Exclusive Coachella Merch

April 10, 2015 BY WATM STAFF

New Era knows that there's one thing that gets the most attention at Coachella, and it's not the music: it's what the nearly 100,000 attendees wear to both weekends of the three-day music festival. In general, Coachella outfits can be filed into three categories: acceptable, functional and completely batshit crazy. With a line of exclusive New Era x Coachella gear that debuts today at the festival, the headwear brand has you covered no matter which group your look falls into.

For concert-goers who tend toward the conventional, New Era has created a classic snapback, with custom Coachella stitching on the front. On the functional side, to beat the Indio, CA desert heat, there's a reversible bucket hat, with minimal branding, but maximum coverage. One side is camo, while the reverse has a colorful palm print. And as for the more, shall we say, idiosyncratic attendees, there's a knit beanie, complete with palm tree embroidery. Because nothing says "fun in the sun with a high of 94" quite like a winter hat. The collection is rounded off with a waistpack, suitable for all of your glowsticks and/or back-up facepaint.

Prices range from $25 for snapbacks to $45 for the waistpack. Available exclusively at Coachella 2015.