Naked & Famous' New Reflective Denim, Great For Skating Or Shining

August 04, 2014 BY WE ARE THE MARKET

Always ones to raise the bar, the team at Naked & Famous Denim have created the world's first fully reflective jeans. This fabric was produced exclusively for Naked & Famous Denim in which a reflective coating is baked into a layer of Japanese denim. The reflective coating is comprised of millions of microscopic glass beads which reflect light. The result is a pair of jeans that make the wearer more visible in a dark environment, like late night skate spots. The jeans also contain 2% elastine for extra comfort. Peep the jeans in action in the smooth video below.

Reflective Denim by Naked & Famous Denim from Naked & Famous Denim on Vimeo.