Capsule

#MYBALDWIN: Fan-created denim

November 04, 2014 BY WATM STAFF

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If you've ever dreamed of being a denim designer or a social media superstar, Baldwin is giving your the chance to accomplish both feats with their #MYBALDWIN project.

The concept is simple: submit images of your own pair of worn-in Baldwin jeans to www.MYBALDWIN.co where voters can choose the pair they like best. The three pairs that receive the most votes will be reproduced as part of Baldwin's Fall/Winter 2015 collection and named after their original owner.

The #MYBALDWIN project grew from the brand's long-held practice of reclaiming worn in denim from their customers and re-creating the washes for a more natural, authentic feel and creating what they describe as a "tribute to members of the Baldwin community."

The #MYBALDWIN contest closes on December 1st when the three winners will be announced. To submit or vote, head to www.MYBALDWIN.co now.