Who are you and what's your brand?
I am Melissa LaChance, the brand is To Be Announced.
What is your brand best known for?
Carefully crafted shoes made by hand in the South of Spain, combining luxe materials, genuine leathers, and quality embellishments. The focus is in the small details and the attention to quality while offering on trend, wearable styles.
What's new for SS15? Any key items retailers should look for?
Elevated color palettes and texture combination take sport-inspired styles in a super unexpected and fresh direction.
What are some key items or silhouettes for SS15?
Sporty slides and sneakers aren't going anywhere soon, but we're going more feminine and fun and less minimal for SS15.
Where's your favorite place to go in Vegas?
I love the Artisan Hotel Lounge. Every show we get together a group of all our buyer and rep friends and go there for a night of drinks and catching up. It's off the strip, away from the tourists and all the tacky attractions and we're usually the only people there. It's super dark, has incredibly ornate, gothy decor and the although the bartender can be a little grumpy he pours a super stiff martini.