When the overlords at Pantone declare their Color of the Year, it’s in your best interest to listen, lest you be caught planning your life around Tangerine Tango (COTY 2012) during the reign of Radiant Orchid (COTY 2014). After all, Color of the Year is serious business. It’s the highest honor bestowed upon a color in the world, basically the hue equivalent of the Nobel Peace Prize plus Miss Universe and a Congressional Medal of Honor multiplied by a Golden Globe in one of the film categories. And Pantone does not take this accolade lightly.
According to Wikipedia: “Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color.”
Plus, Pantone is based in New Jersey, so you know it’s a big deal when they travel to Europe for secret meetings. And for the low, low price of $750, you can purchase Pantone View, a guide extolling the virtues of whichever Pantone color is enjoying its moment in the Tangerine Tango sun.
For 2015, Marsala (Pantone 18-1438) was declared the Color of the Year.Pantone praised Marsala for being “full-bodied,” “subtly seductive,” “nurturing” and “fulfilling.” Marsala is “equally appealing to men and women,” is “flavorful” and “versatile” and “encourages experimentation.” Marsala sounds like a great time.
So now that it’s 2015, how can you, the every day citizen, incorporate Marsala into your life? Well, you could buy make-up in Marsala (it’s “a great go-to beauty shade”), or you could reupholster a throw pillow (it’s “definitely a color that will lend itself well to texture”). You can also luxuriate in Marsala the Pantone way, in “a cozy robe, something you wrap yourself in when you want to feel warm.”
But to truly embody Marsala, you should do as people have done since 1773, and drink Marsala, the fortified wine. If you’re anything like me, after a few glasses, you will find that you too are subtly seductive, equally appealing to men and women, full-bodied and versatile.
So go ahead and pour yourself a glass of Marsala and make a toast to Marsala. It’s what Pantone would want you to do all year long – and you do not want to disappoint them, do you?