Capsule

MAGALOGS ARE HOTTER THAN EVER

February 16, 2008 BY CAPSULESNEWS

af_quarterly.jpgThe magalogue concept is on the rise courtesy of a range of different sources; including Uniqlo, H&M, Martha Stewart and - at the rather more topless end of the market - Abercrombie & Fitch.Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work… High-end advertisers tend to be rather recession-proof, and they are attracted to big, beautiful photography that such an outsized luxury title would likely include. — (Via MediaBuyerPlanner)

“These brands are working harder than you might expect,” says Jeremy Leslie, author of the book “magCulture.” “With ambitions beyond just selling product, they’re much more sophisticated than a glorified catalogue.” — (Via International Herald Tribune)

Read about journalistic integrity and advertising opportunities at Folio magazine.

(Via Agendainc)