Oct 8 2013
Words by Gino Delmas
Until this past monday, when you wanted to learn more about this tiny French brand, it was very hard to find anything on the internet. But that phase of Noir Noir’s existence is over, after almost two years of discrete but sharp existence, Noir Noir has launched an e-commerce store.
Caps, tank tops, tee-shirts, sweaters, jackets: Noir Noir’s DNA runs deep in all the pieces available, and we couldn’t be happier. The three parisian yougsters (Manaré Boni and Mamso), who created the brand, took their time with the launch. “We only made tee-shirts at the beginning, we didn’t want to hurry or to skip steps, we wanted to have the time to learn in order to make things right by ourselves”, Manaré and Boni explain. “We wanted to produce in France, so we developed and distribute the brand thanks to the workshop, showroom and concept store Le Bouclard, located rue Charlot, in Paris”, they continue.
Made in le Marais, their tee-shirts, sweaters and jackets are assembled according to their own patterns in their eco-friendly workshop. “We even took the photos ourselves, hundreds of pictures, and we selected our few favorites” they add. Their fur, landscapes, flowers, byzance carpets and medieval tapestry prints are now easily available online.