Longtime British fashion brand, Liberty London was founded in 1875 and has built a reputation for creating original exciting, vibrant, and intricate prints and patterns. Liberty London has created top notch prints in their design studio based in London's trendy SoHo district since the brand's inception over 100 years ago. The brand draws on inspiration from the neighborhood as well as their extensive archive, inspirational art, and fabrics.
For SS14, Liberty London challenged themselves to create the perfect modern floral print. Designs from the collection are clean, sporty, and unmistakably modern with a color story that is inspired by bright white lights. The creative team used several unconventional methods to create each pattern like ink & sponge, charcoal, penciling, pen & ink, and painting & collaging which resulted in a wide assortment of patterns, shapes and textures. Every design is made exclusively by Liberty London for use on shirts, ties, pocket squares, and scarves.
A few new prints for SS14 include the 'Milford', a loose floral print inspired by silk screen artwork of Andy Warhol's famous flower prints, and the 'Sunningdale' which is a hand-drawn daisy and cosmos flower pattern. Some archive prints include the 'Strawberry Thief' which was designed by William Morris in 1883 and first produced by Liberty as a furnishing fabric. This version exhibits less color than the original. The 'Dalton' is a fresh, masculine update to a past women's scarf design with a checkerboard border. The 'Eltham' that was first introduced in AW13 will return this season, and the 'Chatsworth', an archive paisley from the 1960s returns with a modern update - a simplified design that is more graphical than the original.
Liberty London outdoes themselves every season when it comes to prints. We can't wait to see what else they have lined up in the collection.
Liberty London will be at Capsule New York this Monday and Tuesday.