Capsule

Ketel One Vodka Launches Men's Lifestyle Site

May 09, 2012 BY CAPSULESNEWS

Ketel One Vodka launches new men's style site, A Gentleman's Read

It seems somewhat ironic for a company making a product that is supposed to have no taste to position itself as a tastemaker. But the world of style has been running on irony for the last 30 years, so perhaps this is just what the online world needs. Ketel One Vodka presents, A Gentleman's Read, a new men's lifestyle site that will feature original editorial content created by the premium vodka line.

The site boasts a list of contributors who helped make Portable, Trendland, and Gilt Taste successful. Covering everything from style and travel, food and drink, and sports and music, the site's 21+ readership policy has us hoping for some racy content. Cheers to that.

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