In The Studio With Haerfest

April 03, 2014 BY WE ARE THE MARKET


Capsule is an accessories treasure-trove. One of our go-to brands for a solid bag, Haerfest, recently had the Opening Ceremony blog come by their studio and conduct an interview. OC's opening paragraph is Haerfest in a nutshell. Read it below and check out some of the images. Then head over to OC's blog for the full story.

"But let's be real for a second—just because it's old doesn't mean it's good. The two brothers behind New York-based brand HAERFEST, Dan and Tim Joo, create modern minimalist styles, made of carefully chosen materials and put together with the utmost attention to detail. Everything down to the brass hardware on the zipper pull was picked to perfectly marry form and function. Their newest collection is completely monochromatic, emphasizing the brothers' purposeful design choices through its simplicity. They recently invited me to check out their showroom and talk about their projects"...