Capsule Collabo: I Love Ugly x JanSport

July 31, 2015 BY WATM STAFF

I Love Ugly is the streetwear label that seems to have come out of nowhere to quickly become one of the most sought-after brands on the scene right now. Based in New Zealand, the brand has garnered a global following, who scoop up the brand’s signature drop crotch pant -- the Zespy, high quality eyewear, and streetwear staples at the brand’s freestanding stores in LA, Australia and New Zealand, and online. Now, the I Love Ugly creative team have teamed up with iconic American backpack brand JanSport for a capsule collection of unisex backpacks created specifically for the creative class. The three-piece collection in grey felt is designed with three professionals in mind: a musician, designer and photographer, and comes with internal laptop sleeve, lots of external pockets, and custom designed liner fabric. These three types come to life in a new video just released by the brand, Touch sight and sound.

Touch, sight, and sound: I Love Ugly x Jansport from Ryan Chun on Vimeo.

Created by Ryan Chun and Michael Salisbury for I Love Ugly.

Music by Ta-ku Beats

Jason Branson
Sebastian Torgus
Brendan Ek