Capsule

HOW MEN SHOP

October 02, 2008 BY CAPSULESNEWS

zac_efron-1.jpgThis week's DNR features an exclusive study about how men shop: Men are buying more of their own clothes—and are more interested in clothes and the shopping process than some might think—according to the results of DNR’s exclusive survey. That’s the good news. But in many important respects, guys remain a challenging market for the men’s wear industry to target and service—with practicality, convenience, price, brand familiarity and comfort high on their priorities when it comes to making shopping decisions. Read the rest here.