Heurueh: Fab Furs for Cool Girls

January 20, 2016 BY WATM STAFF


Fur is on everyone’s shopping list for AW16, and fur is being used in very unexpected ways for the season. Heurueh offers a contemporary, fashion forward interpretation of fur, offering an array of styles and colors, that are decidedly not your grandma's furs. The pieces are designed to compliment a curated wardrobe full of vintage finds and designer staples.


Silhouettes and color palettes are inspired by international settings. Prefall 16’ is inspired by Icelandic terrain and phosphorescence aura. A fusion of Japan old and new birthed the Fall 16’ collection with modern tailored silhouettes and rock n’ roll detailing. Holiday 16’ was realized as an ironic play on the effortless fashionable Parisian woman’s essence.


The “Khloe” motorcycle jacket, “Liza” full-length coat, and the “Meryl” stole layered over the “Stevie” wrap are key items for the season.