We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Capsule Paris Preview: Key Items -- White Shirts

The white shirt is the ultimate key item for SS15 and Capsule designers are all over that trend, showing creative reinterpretations of a classic. Here's a preview of some of the white shirts you can s…

Capsule Paris Preview: Bibi Chemnitz

Designer Bibi Chemnitz takes inspiration from her Greenlandic background, which plays a major role in the colors and prints in her mostly unisex collection. With an eye on the environment, Bibi and pa…

Capsule Paris Preview: We Were Once Fiends

Now in its second season, We Were Once Fiends is a luxury streetwear label made for women, blending high fashion with New York street. Heavily influenced by men's street and work-wear garments, FIENDS…

Capsule Paris Preview: MAAS

What started as a labor of love between two sisters as a reaction to rampant consumer culture, MAAS has grown into a full-fledged collection based in simple patterns from complicated fabrics. That con…

Kalen Hollomon's Latest Video

Another Magazine ran this video created by Kalen Hollomon for the Capsule Show today.. They write: "As the featured artist for the Capsule tradeshow this season, Hollomon was commissioned to create se…

Special Shopping Night: Thursday at General Idea Pop Up

Korean brand General Idea is selling off current F/W ‘14 merchandise as well as taking SS15 pre-orders in a great pop up shop down on the Bowery through the end of the month. Check it out and sc…