Capsule

FIVE FOUR IN THE WALL STREET JOURNAL

February 12, 2009 BY CAPSULESNEWS

PJ-AO449_pjFASH_G_20090211164422.jpgWhile most brands find themselves faltering in these dire economic times, BPMW client Five Four quickly realized they had to re-evaluate the way in which they were doing business. In an article today by Wall Street Journal columnist Christina Binkley, she discusses the brand's transformation and its savvy approach to staying afloat while others sink indefinitely. Binkley writes, “As businesses like Five Four traverse the new terrain, they are creating long-lasting changes that will affect all consumers – from where clothes are produced to their price and quality.” It behooves other brands to follow suit and implement Five Four’s forward-thinking approach to their business. To read the article, please click here.