Capsule

FC St Pauli

March 09, 2010 BY CAPSULESNEWS

stpaulitest3 The German Football Club St-Pauli is known for its medieval skull and crossbones logo. The club sells typical football merchandise, jerseys etc, as well as a very untypical streetwear collection that is sold in select high end streetwear stores. We love these pics from the FC ST Pauli brand lookbook, shot by Benne Ochs. More after the jump.

Read more about the brand in a piece by Steven Vogel, who interviews Hendrik Lüttmer-- the merchandiser/creative director who is responsible for the St. Pauli brand, and gives us insight into the history of one of pop culture's most influential cities in Europe here.

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